I was responsible for the animation and visual design for three episodes within the series. Working closely with the existing editorial style, I developed motion sequences that complemented each story, balancing warmth, personality, and clarity while reinforcing the handcrafted nature of the businesses being featured.

The animation style was built around a faux stop-motion approach, combining Photoshop and After Effects to create textured, hand-crafted movement. Layered paper textures, subtle imperfections, and tactile transitions helped give the sequences an organic feel that sat naturally alongside the live-action documentary footage.

The resulting motion language became a cohesive visual thread across the three episodes, helping connect each entrepreneur's story while enhancing the series' intimate, human-centred tone without distracting from the people at its heart.